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Political advertising and election canvassing take Important part of election-related campaigning. Posters, and handy materials have always been an
Rallies, canvassing, roadshows, banners, holdings, Have been used by different political parties. Were held, various advertising methods and tools India’s political parties and candidates, publics, and diverse media provide an abundance of online data that may be best analysed using computational social science methods.Ĭandidates and political parties use differentĪdvertising tools to impress the voters and convey Apart from rich ethnographic studies that have been more common in India, methods to study information, campaign engagement and effects include content analysis, ‘big data’ and text analysis, survey research, panel studies and experiments. Research on media agenda-setting, priming and framing processes and effects are discussed with respect to future research opportunities, as well as methods for conducting campaigning and political communication research in India. Highlights from the empirical case studies in this volume are discussed, setting the thematic case studies on political campaigning in the comparative cross-national context of research on political marketing within the field of political communication. This concluding essay begins with a discussion of how the evolution of communication technologies has shaped perceptions of professionalism in political campaigning in India and elsewhere. It must be noted that media’s disregard of other considerations, including ideology, however, cannot be construed as an argument that media were neutral. The employment of new media space during the 2014 Indian elections is, thus, to be read in the context of mainstream media’s role rather than in the context of new technologies’ potential to impact upon democratic politics. As a result of the overriding commercial agenda of mainstream media, it has pushed political actors, activists and voters alike onto the new media space. This article explores the role of the mainstream media in the elections in the context of the shift in India’s economic policy which has led to the prioritization of commercial interests by media while relegating other considerations to the background.
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Dollar Desam Tamil Books Free Download Sites External links Wikimedia Commons has media related to Pa.Raghavan.The discourse in public space on media at the time of the 2014 Parliamentary elections to 543 seats in 28 states and 7 union territories with 814.5 million voters was characterized by two seemingly disparate but interconnected issues: first, that mainstream media was partisan and wavering in its loyalties to political parties and secondly, an intense focus on the social media as the most effective means to reach the 23 million first-time voters in a nation with 16 per cent Internet penetration.
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